Case Study: Cepton becomes a known contender in automotive LiDAR with Antenna

Antenna brought Cepton's brand to life by creating a communications strategy and gaining media attention in a concentrated market

Cepton, a 3D sensing solutions provider for automotive, industrial, and mapping markets, needed to establish itself as a leading player in the noisy, fast-moving LiDAR industry. Antenna supported Cepton with public relations and media relations to help build awareness and differentiate the newer entrant in a crowded market.

Antenna created a communications strategy that combined conference speaking opportunities, targeted media outreach, analyst relations, and refreshed marketing collateral. As a result, Cepton gained visibility through speaking slots at major events like NVIDIA GTC and AutoSens Detroit, was briefed into top outlets including The New York Times and Bloomberg, and earned analyst briefings and report inclusion from firms such as IHS Markit and ABI Research, helping position Cepton as a recognized contender in automotive LiDAR.

Cepton