Case Study: Yeo Valley Organic boosts loyalty engagement with Antavo

Yeo Valley Organic boosts redemption behavior 51% with Antavo

Yeo Valley Organic partnered with Antavo to revamp its Yeokens loyalty program, seeking to transform simple on-pack code banking into a more engaging, gamified experience that would build emotional loyalty and provide richer customer data.

Powered by Antavo's loyalty platform, the solution introduced gamified elements like challenges and a prize wheel to drive repeat activity. This resulted in a 51% increase in redemption behavior and over 100,000 banking actions weekly. Antavo's technology helped double engagement, with active loyalty members purchasing twice as much as regular customers.

Yeo Valley Organic