Case Study: Paul Smith boosts repeat purchases and premium loyalty with Antavo

Paul Smith boosts first-to-second purchase 21.8% faster with Antavo

Paul Smith, a premium fashion retailer, implemented a loyalty program called Collectors Club using Antavo's API-first loyalty platform. Their challenge was to deepen customer engagement, turn first-time buyers into habitual collectors, and improve in-store visibility into customer loyalty activity.

Powered by Antavo, the solution featured a dual-stamp mechanic to drive repeat purchases and a wallet system for in-store staff. The program delivered significant results, including a 21.8% faster first-to-second purchase for those redeeming the welcome gift. Antavo helped achieve a 150% increase in year-over-year purchase frequency for top-tier members and a 91% increase in YoY spend for newcomers.

Paul Smith