Case Study: LuisaViaRoma achieves higher retention, transactions and customer spend with Antavo

Luisaviaroma - Customer Case Study

Luisaviaroma, the iconic luxury fashion retailer, needed to launch and continuously evolve a global loyalty program without diluting its luxury image — increasing customer spend, purchase frequency and personalization across languages and currencies while keeping members engaged. Since 2017 the brand has partnered with Antavo, using Antavo’s loyalty program technology (LVR Privilege built on Antavo’s Loyalty Cloud) to design a premium, scalable loyalty experience.

Antavo implemented a hybrid tier-and-points program with experiential rewards, targeted engagement campaigns, workflow-driven personalization and translation tools, plus test-and-learn optimizations (e.g., top‑up campaigns and revamped Sneakers Club). The results speak to measurable impact: since 2017 Luisaviaroma achieved +27% enrollment rate YoY, +23% transacting members YoY and +34% transactions YoY; days between purchases fell from 202 (2017) to 34 (2023) and redemption rate rose to 52% in 2023. Antavo’s ongoing CSM support and platform releases helped LVR Privilege become an award‑winning program and drive significantly higher AOV and retention—most notably Platinum members have spent 250M more than Bronze, Silver and Gold combined.

Luisaviaroma

Nicola Antonelli

CMO