Case Study: LuisaViaRoma elevates luxury loyalty engagement with Antavo

LuisaViaRoma boosts transactions 34% with Antavo

Luisaviaroma, an Italian luxury fashion retailer, partnered with Antavo and its loyalty program technology platform in 2017 to power its LVR Privilege program. The challenge was to move beyond traditional discounts and create a privilege-driven program that could deliver a 360-degree luxury experience to meet the high expectations of its top customers.

Using Antavo's technology, Luisaviaroma established a sophisticated loyalty program focused on experiential rewards and community status. The solution implemented by Antavo yielded significant results, including a 34% year-over-year increase in transactions among members, a 27% YoY growth in enrollment, and a 484% total growth in member count since the program's inception.

Luisaviaroma