Case Study: KFC boosts loyalty engagement with Antavo's gamified Rewards Arcade

KFC boosts reward redemption to 40% with Antavo

KFC UK & Ireland wanted to revamp their previous stamp collection loyalty program, which was not engaging customers effectively. They partnered with the vendor Antavo to create a more modern and exciting program that would better reflect their fun brand personality.

Antavo implemented a gamified loyalty program called KFC Rewards Arcade, which featured instant-win mechanics and easy-to-win food rewards. This solution led to a 40% reward redemption rate, a 53% increase in KFC app downloads, and 70% of users reporting they would recommend the program to friends.

KFC