Case Study: Toys"R"Us achieves unified international omnichannel loyalty and boosts revenue with Antavo

How Antavo Helped Toys”R”us Build an Enterprise-grade Loyalty Program That Unified the Loyalty Experience Across Borders

Toys"R"Us, a global toy and juvenile‑products retailer operating roughly 1,600 stores worldwide, needed to unify and scale loyalty across five major territories while consolidating email and loyalty data under one provider and improving gamification, customer identification and lifecycle‑driven campaigns. To meet these goals the company engaged Antavo and its Antavo Loyalty Management Platform.

Antavo delivered an omnichannel, territory‑tailored loyalty solution (StarCard, Carte "R" Us, VIP Club) with virtual and physical cards, point and turnover‑based earning (e.g., France: €1 = 1 point, 500 points = €5; Australia: $100 spent = $1 back; Central Europe: premium after €150/year), customer search/profile tools, campaign and voucher management, and coupon redemption tracking. The Antavo platform made program management easier for staff, standardized the customer experience across regions, introduced gamification and lifecycle campaigns, and provided measurable mechanics and redemption metrics to drive loyalty and revenue.

Toys"R"Us