Case Study: Simply Be achieves data-driven recognition loyalty with Antavo

How Antavo helped Simply Be to build a recognition loyalty program that helps to achieve their KPI goals

Simply Be, the plus-size women's clothing brand from the N Brown Group in the UK, faced the challenge of building "recognition loyalty"—rewarding customers meaningfully without the usual loyalty-program friction. To address this, they partnered with Antavo and used Antavo’s Loyalty Management Platform to launch a data-driven Perks programme focused on hyper-targeted rewards, hidden tiers, and loyalty scores informed by customers’ browsing and purchase behavior.

Antavo implemented a recognition loyalty solution featuring hidden tiers, loyalty scores, personalized wellbeing rewards, and segmented communications with real-time loyalty data sync. The Antavo-powered programme improved reward relevance, customer engagement and segmentation, and helped Simply Be meet its KPI goals around repeat purchases and brand advocacy, with the programme validated through feedback from real Simply Be customers.

Simply Be