Case Study: Beer Hawk achieves omnichannel loyalty and personalised customer engagement with Antavo

How Antavo Helped Beer Hawk Build a Truly Omnichannel Loyalty Program

Beer Hawk, the UK’s leading online retailer of specialty beers, faced a challenge: its existing loyalty program was transaction‑focused and online‑centric, leaving a gap between web and brick‑and‑mortar experiences. To build a modular, omnichannel scheme that could identify members in‑store, reward non‑transactional behaviors (like keg returns) and integrate with its ecommerce and marketing stack, Beer Hawk partnered with Antavo and used the Antavo Loyalty Management Platform to augment relevance across channels.

Antavo implemented an omnichannel “Beer Tokens” program with POS integration (Epos Now), a digital mobile pass for in‑bar identification, Magento single sign‑on, and real‑time data sync to Dotdigital for personalized emails. The program awards 1 Beer Token per £1 spent and converts each token to a £0.05 discount, while also rewarding referrals, reviews and keg returns. As a result, Antavo unified online and offline customer profiles, enabled immediate token updates and richer, loyalty‑driven email content, helping drive faster token accrual, more relevant communications and increased purchase frequency.

Beer Hawk

Mark Roberts

Co-Founder & Director