Case Study: Club Rip Curl boosts member purchases and engagement with Antavo

Club Rip Curl boosts weekly sales by 20% with Antavo

Club Rip Curl, a global sportswear brand, wanted to create a lifestyle membership program deeply connected to its surfing and beach ideology. Their challenge was to build a program that would formally connect with and reward their passionate customer tribe. They partnered with the vendor Antavo to implement this membership program using their loyalty platform.

Antavo's flexible technology enabled the Club Rip Curl program, allowing for custom events and attributes to better understand customers and personalize their journey. The solution delivered significant results: 97% of members made a purchase, members were responsible for 20% of weekly sales, and there was a 22% growth in overall average purchase frequency. Antavo helped Rip Curl successfully enhance the end-to-end surf experience for its customers.

Club Rip Curl