Case Study: Shoebaloo doubles loyalty membership in 6 months with Antavo

Bringing new life to a reward program

Shoebaloo, a leading Amsterdam-based retailer of designer footwear and accessories, asked Antavo to rework its existing rewards system into an omnichannel loyalty program that could identify in‑store customers, boost engagement and grow its membership base. Antavo implemented its Loyalty Management Platform with webhooks and Klaviyo integration to deliver a more flexible, personalized and accessible program across online and retail touchpoints.

Antavo rolled out a hybrid earn‑and‑burn model with tiered lifetime points, QR loyalty passes for in‑store identification, soft actions for initial point accumulation, and personalized email triggers via the Rules Editor and Klaviyo. The revamped Shoebaloo Loyalty doubled membership from 7,000 to 14,000 within six months, accumulated nearly 2 million points and saw 800 vouchers claimed, while helping Shoebaloo stay connected with customers during COVID store closures.

Shoebaloo

Sjoerd Spithoven

Marketer