Case Study: Bergzeit Club achieves 95% higher purchase frequency and 25% higher AOV with Antavo

Bergzeit Club - Customer Case Study

Bergzeit Club is the loyalty program of Bergzeit, a German multichannel outdoor retailer that serves hiking and alpine enthusiasts. Facing low purchase frequency, the need to drive second and third purchases, and a requirement to differentiate the brand without heavy discounting while integrating with existing CRM and marketing tools, Bergzeit partnered with Antavo and its Antavo Loyalty Cloud to design an activity-focused, expandable rewards program.

Antavo implemented a hybrid earn-&-burn and tier-based loyalty platform with activity-tracker integrations, points for reviews and sign-ups, coupon redemptions, and seamless Emarsys and API integrations. The Antavo-powered Bergzeit Club increased member order frequency by 95%, lifted average order value by 25%, and grew newsletter subscribers 5×, while delivering real‑time activity data and a flexible rewards journey.

Bergzeit Club

Christoph Pippert-Winter

Teamlead, Customer Relationship Management