Case Study: MyModanisa achieves ~4× revenue growth and global multi-country loyalty rollout with Antavo’s Enterprise Loyalty Cloud

A loyalty experience that drives growth across 5 regions

MyModanisa, an international eCommerce fashion retailer focused on modest women’s wear, partnered with Antavo (using Antavo’s Enterprise Loyalty Cloud technology) to launch the MyModanisa loyalty app across five continents and 140+ countries. The retailer’s challenge was to build a multi-language, multi-currency loyalty program that would increase customer lifetime value (AOV and purchase frequency), support region-specific rewards, and incent non-transactional behaviors like product reviews.

Antavo implemented a hybrid tiered program with earn-and-burn points, custom spend-threshold earning (10 points per €30 equivalent), five region-specific program instances, and a Yotpo integration to reward reviews and collect zero-party data. The MyModanisa program drove major impact in year one: ~4X increase in revenue, 57% more transacting members, ~2X growth in average customer spend and AOV, and platinum members (7.8% of base) accounting for 50% of spend, 34% of purchases, ~8X higher purchase frequency and ~7X higher spend versus Silver — all delivered on Antavo’s platform.

MyModanisa

Selin Ertuğrul

Customer Loyalty & CRM Senior Manager