Case Study: a prominent European sports retailer enhances customer support with Ant Marketing

a prominent european sports retailer scales customer support from 15 to 150 advisors with Ant Marketing

A prominent European sports retailer faced challenges in efficiently managing its omnichannel customer support across multiple languages and channels following a period of high growth. To address this, they selected Ant Marketing through a tendering process to implement a comprehensive omnichannel solution.

Ant Marketing deployed a team of native language speaking advisors and rapidly scaled operations from 15 to 150 agents within eight weeks to handle voice, email, and social media communications. This solution resulted in decreased handle times, a 90% training success rate for new starters, and improved staff recruitment and retention. The client consistently praised Ant Marketing for delivering against key performance measurements and exceeding expectations.