Case Study: Top Snacks Company achieves hundreds of millions in opportunity capture and prevents stockouts with AnswerRocket

What If Analysis to Determine Impact of Covid Stimulus Checks on Sales

Top Snacks Company, a global snacks leader with $26B in annual revenue, products sold in 150+ countries and 80,000 employees, faced a forecasting failure when their system missed extraordinary local demand driven by Covid stimulus checks. To address this, they engaged AnswerRocket to provide analytics support and develop a scenario modeling tool to test “what if” outcomes.

AnswerRocket built a scenario modeling tool that learned from 2020 patterns and adapted as 2021 unfolded, enabling rapid local-level demand scenario analysis tied to stimulus timing. As a result, Top Snacks Company identified hundreds of millions of dollars of opportunity that could be met—avoiding potential stockouts and lost sales—demonstrating clear measurable impact from AnswerRocket’s solution.