Case Study: National Beverage achieves actionable category growth and faster SKU rationalization with AnswerRocket

National Beverage - Customer Case Study

National Beverage, one of the largest soft drink companies in the US (brands include LaCroix, Shasta and rip it), needed faster, more intuitive analytics to turn Nielsen and SPINS data into actionable decisions. The business intelligence team sought a solution that non-technical users could understand and use for complex problems like SKU rationalization and growth contribution analysis, so they partnered with AnswerRocket to address those challenges.

AnswerRocket consolidated National Beverage’s data and delivered easy-to-understand visualizations, drill-downs and quadrant analysis that let teams quickly see what’s driving category and product performance. The platform enabled SKU rationalization and generated actionable recommendations for customers and sales teams, empowering sellers to influence shelf space and distribution and shifting the organization from “analysis paralysis” to faster, data-driven decisions—capabilities the BI team now uses daily.

National Beverage

Jim Schariest

Business Intelligence Manager