Case Study: Global Beauty Company achieves 40% SKU portfolio reduction with AnswerRocket

Maximizing Profitability Through SKU Rationalization

Global Beauty Company faced pressure from consolidating acquisitions and the pandemic, making it hard to decide which of its thousands of SKUs to cut or prioritize. Working with AnswerRocket, the company needed data-driven guidance across time, geography, category, color, size, and market to balance financial constraints, innovation runway, and brand loyalty.

AnswerRocket implemented an AI-enabled SKU optimization solution using performance-based SKU clustering, predictive analytics, and natural language insights. The system delivered prioritized recommendations and forecasted intervention timing for each SKU, helping Global Beauty Company reduce its product portfolio by 40% in the first year while driving stronger cost savings and more effective portfolio management.