Case Study: SnapAV achieves rapid self-service analytics and $1M in new revenue with AnswerRocket

Igniting Business with Data Analytics

SnapAV, a $200M global supplier of electronic equipment to custom A/V professionals, needed to make curiosity-driven analysis routine but found BI requests required a technical analyst and often took hours or days. To solve this, SnapAV deployed AnswerRocket’s analytics platform for category managers, marketing and finance, ingesting more than 2 GB of SAP data and going live in three weeks.

AnswerRocket enabled business users to answer roughly 80–90% of data requests in seconds without IT involvement, quickly revealing a revenue opportunity among larger customers in a specific product category. After validating the finding with customer surveys, SnapAV launched a program expected to drive an additional $1 million this year; teams now use AnswerRocket daily, creating dashboards in minutes and making faster, data-driven decisions.

SnapAV

Adam Levy

President