Case Study: Global Snacks Manufacturer achieves sustainable competitive advantage with AnswerRocket's Augmented Analytics Platform

Global Snacks Manufacturer - Customer Case Study

Global Snacks Manufacturer, a global CPG leader selling snacks in 150 countries, needed to migrate insights from data experts to business users to better forecast demand (notably around COVID stimulus checks) and optimize pricing for short‑shelf‑life holiday products. They partnered with AnswerRocket and used its Augmented Analytics Platform—including the Trend Skill and natural‑language capabilities—to let nontechnical teams run scenarios and ask questions in plain language.

AnswerRocket combined data science, natural language technology, and automation to deliver repeatable, business‑friendly models: the Trend Skill produced demand forecasts with a high degree of accuracy and supported scenario analysis to reduce out‑of‑stocks, while natural‑language pricing recommendations were prioritized by dollar impact to improve sell‑through of perishable items. The result: democratized insights across categories, faster decision‑making, and automated skills that can be reapplied for future events.