Case Study: American Licorice Company achieves fast, data-driven innovation and increased distribution with AnswerRocket

Fast Insights to Drive Innovation and Growth

American Licorice Company, a century-old candy manufacturer with more than $100 million in revenue, faced slow, manual analysis across disparate data sources and needed faster, actionable insights for sales, marketing, and innovation. To address this, the company deployed AnswerRocket’s analytics platform, leveraging its natural language querying and data integration capabilities to harmonize information and speed analysis.

AnswerRocket consolidated American Licorice Company’s data and provided intuitive visualizations, real‑time answers, and AI-driven trend prediction, turning analyses that once took days or weeks into minutes. The solution enabled self‑service decision making, helped the company identify opportunities to gain additional product distribution and accelerate innovation, and fostered a company-wide culture of data-driven decisions.

American Licorice Company

Kristi Shafer

Vice President of Marketing