Case Study: SnapAV achieves self-service analytics and faster insights with AnswerRocket

Enabling Insights at All Levels with Self-Service Analytics

SnapAV, the industry-leading manufacturer and retailer of A/V, surveillance, control, networking, and remote management products, had consolidated multiple data sources into Snowflake after a series of mergers but struggled to get business users to self-serve insights. Their existing Tableau visualizations had a high learning curve, creating a reliance on BI teams and slowing time to insight — so SnapAV turned to AnswerRocket to provide a more accessible analytics layer.

AnswerRocket was deployed on top of SnapAV’s Snowflake instance, enabling product, category, market, and finance teams to ask natural-language questions and get answers instantly. Analyses that previously took analysts hours or days can now be produced in seconds, freeing the BI team, reducing the analytics backlog, and empowering employees across the organization to uncover acquisition, migration, and sales-driver insights and act immediately.

SnapAV

Eric Harper

EVP Global Product Marketing