Case Study: Top 10 CPG company achieves faster consumer insights and millions in projected profit with AnswerRocket

Consumer Insights that Deliver the Goods

CPG Company, one of the top 10 consumer packaged goods firms with over $50 billion in revenue, faced slow, unscalable analytics: Consumer Insights relied on massive internal and syndicated data, and answering a single question could take up to 50 clicks and 30 minutes. Seeking a “smart search and response” system that non-technical users could query and that leveraged AI to surface growth opportunities, they selected AnswerRocket and implemented a cloud-based analytics solution.

AnswerRocket integrated multiple company and third‑party data sources, providing natural‑language search and AI-driven insights so analysts could stop running mundane reports and focus on higher‑value work. The CPG Company expects the increased discovery of growth opportunities to yield millions of dollars in annual profit and forecasts several million more from improved people allocations; satisfied with the results, they have expanded AnswerRocket to supply chain and R&D.