Case Study: Cereal Partners Worldwide achieves data democratization and faster self-serve insights with AnswerRocket

Cereal Partners Worldwide - Customer Case Study

Cereal Partners Worldwide (CPW), a Switzerland-based CPG company of ~4,000 employees, faced slow, manual analytics processes that kept insights trapped with a small analyst team. To democratize data and speed decision-making, CPW selected AnswerRocket’s Augmented Analytics Platform to give non-technical users intuitive, natural-language access to market and retail data.

AnswerRocket implemented its platform across CPW—enabling natural-language queries, automated charts and driver analysis, and on-the-fly views—and trained ~100 users covering 40+ markets and 30+ brands. The result: faster, in-meeting answers, reduced analyst dependence, broader data literacy, and measurable adoption that has helped CPW move from being merely “data aware” to actively using data to drive business decisions.

Cereal Partners Worldwide

Tony Rimmer

Global Head of Analytics