Case Study: Iconic Group achieves 100x faster self-service analytics with AnswerRocket

Bringing Self-Service Analytics into Focus

Iconic Group, an international digital solutions company that handles photography at more than 10,000 events and captures over 53 million images a year, struggled to get timely insights from a marketing database containing millions of customers and thousands of events. Relying on bespoke Microsoft SSRS reports and custom data extracts created a backlog for IT and made quick, ad-hoc analysis impractical, so Iconic Group engaged AnswerRocket to deliver self-service analytics.

AnswerRocket implemented its natural-language BI and analytics engine (deployed within four weeks), enabling users to ask questions and receive automated visualizations without IT intervention. The deployment freed the database team from routine reporting, put analytics in the hands of marketing and analysts, and delivered measurable impact — Iconic Group reports insights up to 100× faster than with their previous Microsoft processes and sub-second query responses (more than 24 rows returned in 1 second), reducing IT bottlenecks and accelerating decision-making.

Iconic Group

Michelle Jagers

Chief Administrative Officer