Case Study: Refinitiv achieves faster developer onboarding and shorter sales cycles with AnswerHub

Refinitiv - Customer Case Study

Refinitiv, a London Stock Exchange Group business and one of the world’s largest providers of financial market data and infrastructure, relied heavily on APIs for roughly half its revenue but lacked a developer-friendly platform. Documentation was manual and phone‑centric, developers struggled to onboard and build quickly, and that friction threatened developer engagement and API-driven income.

AnswerHub centralized documentation and added branded Q&A and community features, creating a true developer portal with strong SEO and moderation. The result: sales cycles shortened from months to weeks as developers produced prototypes before sales engagement, negative feedback declined, customer success shifted to product adoption, and Refinitiv expanded its developer outreach—adding data scientists and five developer advocates—while increasing engagement and growth.

Refinitiv