Case Study: Unity achieves 1.7M-user community and 800% engagement growth with AnswerHub

How Unity Technologies is growing community engagement by over 800X with AnswerHub

Unity Technologies, the maker of the leading real-time 3D development platform used to create games and interactive experiences across nearly 3 billion devices, faced a surge in developers and needed to scale community support without expanding its lean developer relations team. Forums were overwhelmed with repeat questions, and Unity wanted a branded, searchable knowledge base that integrated with developer tools and could grow with its ecosystem.

By adopting AnswerHub—starting with Q&A and adding a knowledge base, ideation, expert identification, integrations, tagging, advanced search and analytics—Unity centralized content and enabled peer support. The result: community engagement rose over 800%, membership grew from 2,000 to 1.7 million without hiring more support staff, the site now drives six million page views per month with a 78% return rate, faster onboarding, and quicker product iteration.

Unity

Matthew Pruitt

Head of Global Community and Social Media