Case Study: TireBuyer.com increases revenue per visitor with AnswerDash

TireBuyer Increases Revenue per Visitor by 13% with AnswerDash

Tirebuyer.com, a fast-growing online tire retailer, was facing a surge in customer support questions as it scaled its e-commerce business. The company wanted a better way to help shoppers find answers during checkout without raising support costs, and chose AnswerDash’s contextual self-service answer layer to improve the purchase experience.

AnswerDash implemented instant, on-page answers in Tirebuyer.com’s checkout flow, making it easier for visitors to resolve questions without leaving the page. Tirebuyer.com tested the solution with A/B experiments and saw revenue per visitor rise by 11.5% in one test and 13% in a later test, both at over 99% confidence. AnswerDash also gave Tirebuyer.com analytics on question trends and visitor behavior, helping the company better understand abandonment points and improve conversions site-wide.

Tirebuyer.com

Beth Harris

Senior Manager of Product Management