Case Study: RedAwning.com increases bookings by 31% with AnswerDash

RedAwning Increases Bookings by 31% Using AnswerDash

RedAwning.com, a vacation rental network with more than 25,000 properties worldwide, needed a better way to answer repetitive customer questions and improve the booking experience across its 100,000-plus page website. The company wanted a self-service solution that would be easy for visitors to use and would reduce reliance on live chat and email.

AnswerDash implemented its contextual Q&A “answer layer,” allowing visitors to click directly on page elements to get instant answers without leaving the site. The solution deployed quickly and gave RedAwning useful visitor-insight data; using AnswerDash’s A/B testing, the team saw a 31% increase in sales conversation rate, plus 5.6x more pages viewed and 7.6x longer time on page.

RedAwning.com

Tim Choate

Chief Executive Officer and Founder