Case Study: MOO achieves higher order value and conversions with AnswerDash

MOO Increases Average Order Value by 1.8% and Order Conversions by 1.4% with AnswerDash

MOO, the online print and design business, needed a better way to surface its Help Center content in context across its website so customers could self-serve answers and speed up the buying process. As the company grew, its live chat support became overwhelmed by repetitive questions, creating pressure to reduce support load while still delivering a great customer experience.

AnswerDash’s contextual self-service solution helped MOO show relevant Q&As alongside LiveChat, deflecting common inquiries before they reached support agents. In a six-week A/B test, AnswerDash helped increase MOO’s average order value by 1.8% and order conversions by 1.4%, while also reducing live chat volume by 18% and enabling MOO to create more than 60 new help content pieces.

Moo

Dan Moross

Director of Customer Experience