Case Study: Threshold Brands captures more franchise leads with AnswerConnect

Threshold Brands captures 2 franchise leads with AnswerConnect

Threshold Brands, a portfolio company of ten home-service franchises, faced the challenge of missing critical business opportunities. Their franchise development websites lacked phone numbers, and without a 24/7 answering service, many calls from potential franchisees went unanswered, risking lost leads and a poor first impression. They partnered with AnswerConnect to implement a live 24/7 telephone answering service.

The solution from AnswerConnect provided real people to answer calls at any hour, capturing qualified leads that would have otherwise been lost. The service included a seamless subaccount structure for Threshold's multiple brands and offered real-time call details and an online app for tracking. This resulted in measurable improvements, including captured leads actively in the pipeline and more efficient routing of calls across the entire business, providing a strong return on investment for AnswerConnect.