Case Study: Wendy’s Franchisee Group boosts local community presence with Ansira sponsorship marketing

Wendy's Franchisee Group boosts local presence with Ansira and 2M+ TV impressions

A Wendy's franchisee group in Phoenix sought to enhance its local community presence through a sports event sponsorship but faced the challenge of limited local marketing funds. The vendor Ansira, utilizing its Attract service, was engaged to help overcome this budget constraint and secure a meaningful partnership.

Ansira created a custom event sponsorship with the Arizona Diamondbacks, establishing key tent-pole events throughout the season. The solution included extensive marketing amplification both inside and outside the stadium, targeting community goodwill and Hispanic audience engagement. The results were substantial, including over 2 million TV impressions, 921 Spanish radio spots, 750,000 web banner impressions, and significant in-stadium engagement with giveaways and promotions, successfully boosting local presence on a limited budget.