Case Study: The Coca-Cola Company achieves higher lead generation and conversion with Ansira

The Coca-Cola Company Converts the Most Leads With Revamped B2B Site

The Coca-Cola Company worked with Ansira to strengthen its B2B website, CokeSolutions.com, so it could better connect with retail, food service, and vending customers and prospects. Although the site was intended to generate leads and provide trusted industry content, it was not meeting visitor expectations and saw limited engagement or return visits.

Ansira implemented a cohesive content marketing and SEO strategy, along with new content for every stage of the customer journey, a first B2B social media effort, monthly email marketing, and updates to the site’s content, design, tools, platform, and taxonomy. As a result, CokeSolutions.com saw clicks rise within three months, monthly visitors increase by 35%, repeat visitors grow by 27%, and the site now generates 18,000 leads annually with a 44% conversion rate, the highest across the company.

The Coca-Cola Company