Case Study: The Coca-Cola Company boosts B2B traffic and conversions with Ansira

The Coca-Cola Company boosts leads 44% with Ansira

The Coca-Cola Company needed to strengthen its B2B website, CokeSolutions.com, to better engage and generate leads from retail, food service, and vending customers. To address this challenge, they partnered with the vendor Ansira.

Ansira developed a comprehensive B2B content marketing and SEO strategy, creating new content for the customer journey and launching social media and email efforts. This solution led to a significant increase in site traffic and engagement. Ultimately, the revamped site now generates 18,000 leads annually with a 44% conversion rate, which is the highest across the company, alongside a 35% increase in monthly visitors.

The Coca-Cola Company