Case Study: Serta Simmons Bedding achieves higher local sales ROI with Ansira's marketing activation solution

Serta Simmons Bedding boosts local marketing ROI to 16-to-1 with Ansira

Serta Simmons Bedding, one of North America's largest bedding manufacturers, realized its retail partners were not fully utilizing available co-op marketing funds. The company needed to better support these partners in planning and executing digital media campaigns, especially during key promotional periods. They partnered with Ansira to implement a solution.

Ansira integrated local marketing activation functionality with a simplified user experience, combining digital media campaign activation with co-op funds. This allowed retail partners to easily launch timely advertising. The solution was highly successful, delivering an 8-to-1 ROI for Memorial Day campaigns and a 16-to-1 ROI for Fourth of July campaigns, with an average cost per lead under $10.

Serta Simmons Bedding