Case Study: a pool and outdoor living distributor achieves 80% faster media planning with Ansira’s AI-driven local media plan

Pool and Outdoor Living Distributor cuts planning time by 80% with Ansira

The customer, a pool and outdoor living distributor, faced the challenge of managing a complex media plan for its 4,500-dealer network with a limited national budget. Partnering with Ansira, the distributor needed to quickly understand the reach and impact of shifting from location-based targeting to designated market areas (DMAs), a process that was straining team bandwidth with days of manual data consolidation.

Ansira implemented an AI-driven approach using their Attract product to size DMAs and accelerate the planning process. This solution reduced planning time by more than 80%, replacing a multi-day manual task with one completed in just a few hours. The result was a far more precise, belt-based national media plan that efficiently drives high-intent traffic to the distributor's dealers.

Pool and Outdoor Living Distributor