Case Study: Nothing Bundt Cakes drives in-store visits and sales with Waze ads from Ansira

Nothing Bundt Cakes drives 391% ROAS with Ansira

Nothing Bundt Cakes, a growing franchise with over 400 bakeries, wanted to drive more sales and increase brand awareness beyond its seasonal peaks. Their previous paid media strategy was focused on lower-funnel activities for online orders. Partnering with their agency Ansira, they aimed to shift to a national approach and add new channels to boost in-store visits and reposition cakes as an everyday treat.

Ansira implemented a Waze advertising campaign using Pins and Takeovers to connect with drivers near bakery locations. This solution highlighted nearby bakeries to drive impulse purchases and extended holiday campaigns with pre-order messaging. The campaign resulted in 90,253 in-store visitors over seven months, surpassed navigation benchmarks, and achieved a 391% return on ad spend for Nothing Bundt Cakes.

Nothing Bundt Cakes