Case Study: National Insurance Company achieves 300% increase in search impressions with Ansira location data management

National Insurance Company boosts search impressions 300% with Ansira

A national insurance company faced challenges with inaccurate and inconsistent local business listings across hundreds of locations. This poor location data management was harming local visibility and sales opportunities for their agents. The company sought external support and partnered with Ansira to utilize its location data management services.

Ansira implemented a comprehensive location data management program, claiming and updating thousands of listings and suppressing duplicates across various publishers. This effort led to a 101% increase in local listings over two years. The measurable results for the insurer, facilitated by Ansira, included a 64% boost in Google search views and a 300% increase in search impressions within six months.