Case Study: Purina achieves multibrand customer growth with Ansira

Multibrand CRM Solution Makes Purina a Top Dog With Customers

Purina, the global pet care leader behind a family of cat food and dog food brands, needed a better way to connect with customers and understand cross-brand shopping behavior. With a siloed CRM system and fragmented marketing intelligence, Purina lacked the insight needed to drive growth, purchases, and more personalized customer experiences. Ansira helped address this challenge with CRM, analytics, and performance marketing support.

Ansira built a multibrand marketing database and launched a unified acquisition strategy across Purina’s digital properties, activating more than 50 data capture tools to create a best-in-class CRM solution. The program delivered a 1,000% monthly increase in consumer registrations across nearly 20 brands, a 150% increase in cross-brand engagement, and a 10% rise in brand advocacy and affinity for the Purina master brand. Ansira also helped Purina reengage 41% of lapsed and dormant customers.

Purina