Case Study: a major telecom company boosts store visits and cuts acquisition costs with Ansira

Major Telecom Company boosts store visits 17% below industry average with Ansira

The client, a major telecom company, was unable to track store visits or connect its digital marketing efforts to revenue growth. Its dealers used co-op funds for digital ads but only had visibility into clicks and impressions, lacking insight into actual foot traffic. To address this challenge, they turned to the vendor Ansira and its Ansira Attract service.

Ansira implemented hyper-local digital marketing tactics, including geofenced display ads and dedicated local landing pages. This allowed the telecom company to accurately measure cost per store visit. After three months, the campaigns resulted in a $29 cost per store visit and a calculated customer acquisition cost of $290, which was 17% lower than the industry average.