Case Study: Honda improves local marketing and dealer engagement with Ansira

Honda Revs Up Local Marketing With New and Improved TCMA Solution

Honda needed a better way to support local marketing for its tier 3 dealer partners. The automaker’s outdated ad-builder site was built mainly for tier 2 agencies and relied on old, noncompliant assets, so Honda turned to Ansira and its Ansira Edge channel engagement technology to create a more modern, user-friendly platform with reporting and single sign-on capabilities.

Ansira redesigned the site into a new portal that gave dealers interactive asset previews, customization tools, easier ordering and downloads, and improved reporting, while also organizing compliant assets and adding quality controls for brand approval. The result was 9,400+ compliant assets available to dealers, 440,000 assets downloaded, and 97% dealer participation in the revamped program, with the portal later expanding to support other Honda departments as well.

Honda