Case Study: Honda streamlines local marketing compliance with Ansira's ad-builder solution

Honda boosts dealer participation to 97% with Ansira

Honda faced challenges with an outdated and siloed ad-builder site that primarily served tier 2 agencies and contained noncompliant marketing assets. To improve local marketing for its dealer network, Honda needed a user-friendly platform with better compliance controls and single sign-on capabilities. They partnered with vendor Ansira for a solution.

Ansira redesigned the ad-builder portal using its Ansira Edge technology, empowering dealers with features like interactive previews, asset customization, and streamlined ordering. The new system ensured brand compliance through automatic pre-approvals. The results were significant, with over 9,400 compliant assets available, 97% dealer participation, and 440,000 assets downloaded. Ansira's work was recognized with Honda's Premier Partner Award.

Honda