Case Study: Edible Arrangements boosts online orders and revenue with Ansira's email program

Edible Arrangements boosts online orders 175% with Ansira

Edible Arrangements faced challenges with an expensive and inefficient legacy email service provider (ESP), which was central to driving their repeat e-commerce business. They lacked an in-house email expert team and needed a more cost-effective and integrated solution. They partnered with vendor Ansira for eCRM and email program management.

Ansira implemented a new email program, helping Edible Arrangements select and migrate to a new ESP that cut those costs in half. Through robust segmentation, high-value offers, and a successful IP warming campaign, they drove significant growth. The results included a 175% increase in online orders, exceeding a key revenue goal by 45%, and achieving over 50% cost savings.

Edible Arrangements