Case Study: DISH Network increases co-op fund utilization with Ansira

Dish Network increases co-op fund utilization by 17% with Ansira

The customer, DISH Network, faced challenges with its extensive network of retailers, who struggled to establish a competitive digital presence in local markets and adhere to brand standards. Dish also had concerns about marketing compliance, fraud in its claims process, and a lack of visibility into co-op fund utilization. To address this, they partnered with vendor Ansira, leveraging its Attract and Incent services.

Ansira implemented a comprehensive solution that included setting up digital marketing bundles for retailers, establishing performance benchmarks, and implementing robust funds management with advanced claims processes. This provided easy access to performance metrics and ensured brand compliance. As a result, Ansira helped DISH Network increase its co-op fund utilization to 73.3%, a 17% increase from the previous year.

Dish Network