Case Study: a bourbon whiskey brand boosts reach, traffic, and CRM growth with Ansira

Bourbon Whiskey Brand drives 28M+ reach with Ansira

The bourbon whiskey brand faced the challenge of launching an exclusive limited-time bourbon release with fewer than 3,000 bottles. They needed an equitable way for their biggest fans to secure a bottle, avoiding alienation of everyday drinkers, while also generating significant PR and earned media impressions. They engaged Ansira for expert services to design the go-to-market plan.

Ansira implemented a strategy leveraging owned channels, including a customer drawing and a coordinated weekend of events. Their solution integrated CRM, social, and media strategies to reward loyal fans. The results included an audience reach of over 28 million, a 600% increase in web traffic, an 80% growth in CRM subscribers, and email rates five times above benchmarks.

Bourbon Whiskey Brand