Case Study: Bobcat boosts paid search performance with promotional ads from Ansira

Bobcat boosts leads 88% with Ansira

The customer, Bobcat, needed to optimize its paid search campaigns and increase engagement from its local dealers, who were hesitant to participate. Bobcat enlisted the vendor Ansira, using its Ansira Attract service, to test if promotional ads would outperform their standard evergreen content.

Ansira implemented a strategic A/B test during a peak sales quarter, comparing promotional and evergreen ads across 100 dealers. The promotional creative delivered dramatically better results, including 97% more impressions, 88% more leads, and 55% more conversions. These game-changing results led to significantly increased dealer participation in Bobcat's paid search initiatives.

Bobcat