Case Study: Auto-Owners Insurance boosts web conversions with Ansira's CTV marketing

Auto-Owners Insurance boosts web conversions by 472% with Ansira

Auto-Owners Insurance, a mutual insurance company, faced challenges due to rising premiums and state-specific budget restrictions, which forced a pivot away from traditional high-performing insurance categories. To address this, they partnered with vendor Ansira and its Ansira Attract service to launch a CTV marketing campaign aimed at driving more impressions and boosting ad recall through streaming platforms.

Ansira implemented a targeted CTV campaign focused on streaming platforms to reach high-value individuals and business owners in seven key states. The solution utilized precise behavioral and interest-based targeting, which resulted in a 130% year-over-year increase in impressions and a remarkable 472% YoY increase in web conversions. Ansira's efforts also significantly improved efficiency, decreasing the cost per conversion by $90.14.

Auto-Owners Insurance