Case Study: Auto-Owners Insurance achieves a 94.3% increase in conversions with Ansira's omnichannel media campaign

Auto-Owners Insurance boosts conversions 94.3% with Ansira

Auto-Owners Insurance, a mutual insurance provider, needed to increase brand awareness and drive impressions through media but faced the challenge of tailoring strategies to different state markets based on profitability. They partnered with vendor Ansira and its Ansira Attract service to create a state-specific omnichannel campaign to overcome these market condition challenges.

Ansira implemented a sports-focused omnichannel media campaign for Auto-Owners Insurance, securing linear media buys on premium sports properties and optimizing digital efforts. This strategy led to a significant measurable impact, including a 94.3% year-over-year increase in web conversions, a 33.5% increase in impressions, and a 52.2% increase in clicks, all while achieving a 6.5% reduction in overall spend.

Auto-Owners Insurance