Case Study: Malama Mushrooms achieves +$3K/mo revenue, +10% sales, and +300% email conversions with Ansel

Malama Mushrooms lifts sales 10% in 30 days with Ansel

Malama Mushrooms, a Hawaii-based adaptogenic mushroom wellness brand, was facing a ceiling on its seven-figure revenue. Despite a growing email list and active ad campaigns, conversions were flat and ad spend was becoming less effective. Founder Ben Lillibridge needed to find a new way to grow without increasing his advertising budget, as the brand's foundational story wasn't effectively reaching its audience to drive sales.

Ansel implemented a conversion system focused on the existing audience and email list without any additional ad spend. They optimized the website funnel, shifted email and SMS communications to a story-led publishing model, and installed lifetime-value sequences tied to the product use cycle. This approach resulted in an additional $3,000 in monthly revenue within three weeks, a 10% lift in overall sales, and a 300% increase in email conversions over 30 days.

Malama Mushrooms