Case Study: Red Pear Insurance achieves a refined brand and digital presence with Anorak

Red Pear Insurance grows with Anorak after a brand refresh

Anorak was engaged by Red Pear Insurance, a specialist brokerage for sports and entertainment professionals, to develop a brand identity and digital presence. The challenge was to create a confident and credible brand that would appeal to a high-end audience, moving away from the clichés of traditional insurance and supporting their new partnership with the Professional Footballers’ Association.

Anorak developed a minimalist yet playful visual identity and digital platform, balancing professionalism with a modern, human tone. The solution prioritized clarity and ease of use on the website to build trust and engagement. According to the founding director, the new identity successfully allowed Red Pear to approach a new clientele and contributed to ongoing business growth, positioning them as a distinct and confident specialist in their market.

Red Pear Insurance