Case Study: RSPCA SA doubles daily animal adoptions with Anomaly

RSPCA SA doubles daily animal adoptions with Anomaly

The RSPCA SA, an independent animal care charity in Australia, was facing a capacity issue as they neared the limit of animals they could care for. They tasked the vendor Anomaly with creating a marketing strategy to increase animal adoptions.

Anomaly developed a new strategy based on dating site principles, treating the pairing of animals and owners like matching romantic partners. Their solution included a new landing page, a comprehensive digital marketing campaign, video content, and staff training. As a result, Anomaly's strategy more than doubled the average daily adoption rate for RSPCA SA, resolving their capacity crisis and helping hundreds of animals find homes.

Rspca SA